AXA Retirement Planning

A human-centered experience for a “retirement” product. Only by making tangible the concept of “future”, users will visualize the product and therefore convert to purchase.

 
CREDITS
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Agency
Nurun
 
Strategy
Pablo Dachefsky
 
UX, art direction and design
Jimena Catalina
 
Storytelling & copywriting
Rafa Fernández Lifona
 
Project Managers
Fanny Coste & Paúl Mato
 

BRIEF DESCRIPTION
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Axa wanted to create the best human-centered experience for a “retirement” product. Only by making tangible the concept of “future”, will help users visualize the product and therefore facilitating purchase. We want the user to build that future in a very easy, visual and intuitive way by creating the kind of retired people they want to be.
 
 

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